Andrew Murfett March 29, 2012
TALK radio giant 3AW has exploited a drop in ratings from arch-rival 774 ABC to extend its market domination in the latest radio ratings survey.
The Melbourne station, owned by Fairfax Media, scored 15.1 per cent market share, up from 12.8 per cent in the last survey. In contrast, ABC 774 fell to 11.1 per cent, down from its last result of 12.3 per cent.
The most pronounced change in the ratings came in the crucial morning slot. Veteran broadcaster Neil Mitchell reversed his result from the last survey when his adversary at the ABC Jon Faine defeated him.
Mitchell rose 4 per cent this time, up from 12.2 per cent to a 16.2 per cent share. Faine went from 13.7 per cent to 13.0 per cent.
3AW's breakfast show, the market-leading Ross and John, was up again from 17.4 per cent to 17.7 per cent. It's dominance is unique in Melbourne.
The top-rating FM station Fox FM solidified its position after it also had a relatively average first survey of 2011. Fox was up from 9.6 per cent to a 9.9 per cent market share. At Fox's sister station Triple M, Eddie McGuire's Hot Breakfast program retained its audience, moving marginally up to 7.7 per cent from a 7.6 rating. At DMG Radio, the owner of Nova and 91.5 FM, results were mixed. Pop station Nova 100 slipped only marginally in the ratings. But DMG's 1980s-themed station 91.5 FM was up by a full per cent.
Classic rock station Gold FM shed listeners, dropping 7.4 per cent to 6.4 per cent, and its new breakfast line-up of Brig and Lehmo fell to 5.1 per cent. At female-oriented sister station Mix 101.1, the results were soft. Overall the station dropped a 1.4 per cent audience share. Elsewhere, sports station SEN recovered slightly from a poor first survey of the year, gaining 0.7 per cent share and national youth broadcaster Triple J was up slightly, from 4.9 per cent to 5.1 per cent.
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