GILES HARDIE June 29, 2012
Three becomes two ... Andrew Rochford with former co-hosts Paul Henry and Kathryn Robinson.
Network Ten announced on Friday evening that Dr Andrew Rochford will no longer be a host of their Breakfast show, the early morning talk show that started in February this year.
In the brief statement a spokesperson from Network Ten said that “while Andrew Rochford left his role on Breakfast today, he continues to be a talented and valuable member of the TEN presenting team. His presence on The Project will increase in the coming weeks, as we discuss more significant opportunities with the Network.”
Rochford is a regular guest panelist on the evening comedic current affairs talk show The Project, though he was not on the Friday night panel.
Paul Henry and Kathryn Robinson will remain as the hosts of Breakfast which has had a slow start in the ratings. The show debuted with a modest 51,000 viewers but it has since regularly dipped below 30,000 - twice in May bottoming out at a mere 22,000 viewers. Compared with the 300,000-plus who regularly watch Today on Channel Nine and Sunrise on Channel Seven.
Anthony Flannery, Ten's Director of News and Current Affairs told Fairfax earlier this month that "it's up to us to keep massaging our program until we get it right," when Ron Wilson took over newsreading duties from Kathryn Robinson.
"It's going to take us months to get our format working and once that's working you're continuously reassessing it," Flannery added. "It could take a couple of years to get it up there in a really strong ratings position."
"I keep telling our hosts they're dance partners. They've got to learn their steps without treading on each other's toes and that takes a while to work.''
Unfortunately for Rochford, the music has stopped.